The Upside Down Amsterdam

679 reviews

2 hrs

Dive into an interactive social media adventure that transforms every moment into an unforgettable experience!

All-Inclusive
Family-friendly
Indoors
Experiences

Select the number of participants

Adult 13–64 years

€ 20,95€ 23,28

Child 4–12 yearsi

€ 14,67€ 16,30

Estimated total · € 20,95

Overview

Dive into The Upside Down Amsterdam, where an immersive social media paradise awaits! Here, you can snap incredible photos in mind-bending optical illusions, dive into funky ball pits, and explore interactive installations that will make your feed pop.

Every corner is designed to be a visual playground, with playful settings and vibrant backdrops perfect for capturing the ultimate shot. Whether you're posing in gravity-defying rooms or getting lost in kaleidoscopic environments, The Upside Down offers an unforgettable experience thats tailor-made for sharing and sparking creativity.

Feeling snacky? Pay a visit to The Upside Down Caf where the fun continues in their quirky menu! Enjoy extravagant milkshakes, fun food and sweet treats (vegetarian and vegan options available!)

Location

Europaboulevard 5
1079 PC Amsterdam

Map © OpenStreetMap contributorsOpen in OpenStreetMap

Opening hours

Standard opening hours

Monday – Sunday
10 AM – 6 PM

Last entry
4 PM

Guest reviews

Aria P.
Feb 2025
Great value versus buying tickets separately. Highlights matched what was advertised, even though it was a busy day.

Maya X.
May 2026
Great value versus buying tickets separately. we’d echo the hype online.

Diego C.
Jan 2026
Straightforward redemption with our pass. we’d echo the hype online.

Luca M.
Apr 2026
Easy to combine with other sights. even though it was a busy day.

Noah H.
Apr 2025
Well organized from start to finish. Audio / guide quality was stronger than usual, with straightforward entry.

Yuki V.
Jun 2025
A calm experience even on a crowded day. We learned more than expected in a short visit, and we felt we got our money’s worth.

Theo Z.
Jun 2025
Entry was quicker than websites suggested. Crowds were manageable for the slot we picked, easily one of the highlights of our trip.

Chloe E.
Mar 2025
Straightforward redemption with our pass. easily one of the highlights of our trip.

Quinn M.
Mar 2026
Clear signage when we arrived. We learned more than expected in a short visit, worth blocking a half-day for.

Ines B.
May 2026
Great value versus buying tickets separately. Queues moved faster than expected, even though it was a busy day.

Theo Z.
Mar 2026
Easy to combine with other sights. Photo spots were thoughtfully spaced along the route, we left with clearer context on the venue’s history.

James M.
Aug 2025
Smooth check-in with no surprises. (Highlights matched what was advertised, with straightforward entry.)

Yuki A.
Feb 2025
Staff made the itinerary feel effortless. we left with clearer context on the venue’s history.

Aria D.
Jun 2025
We squeezed it into a packed weekend without stress. would recommend budgeting a little buffer after for souvenirs.

Sofia A.
Nov 2025
Entry was quicker than websites suggested. Seating/rest spots helped older travelers in our group, nothing felt confusing at the entrance.

← Back to all attractions